The Concept - Cottesloe Pier
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“The intention is to provide a group of related structures that would enhance the public domain of the Cottesloe beachfront, enchanting visitors for decades to come.”

Every successful beach needs a focus to transcend it from a mere stretch of white sand into a magnet for thousands of beach worshippers to come and celebrate beach life. With this in mind we propose to develop an enduring structure situated approximately 30 metres from the end of the existing Cottesloe groyne that will sit comfortably within the bay and become a symbol of the Australian beach culture, with connotations of the Brighton Pier in England or the St Kilda pier in Victoria.

Foreseeably, the building will be instantly recognizable world wide and should gain a similar status to that already attained by the Indiana Tea House – one of the most photographed buildings in Australia.

The design is deeply embedded in the specificity of the site with an endeavour to produce a synthesis of nature and building, set within the incredible natural landscape. The architecture will capture and reflect the spirit of those it is made for and will encapsulate their inspirations for the future; to create buildings and spaces that embody social values and aspirations.
It was also the intent of the design to create a casual understated setting with a relaxed ambiance that will appeal to people of all ages. The objective is to provide a world class unique casual food and beverage destination incorporating 360o views – from Rottnest back to the beach and the boulevard of pines. We believe this will be instantaneously recognized and become an intrinsic part of the Western Australian experience.

Additionally, at the heart of this proposal is the vision to deliver a multipurpose venue that makes an important contribution to the local community and afford patrons with an exceptional yet economical hospitality experience. Quality, fresh local produce will be offered with an “ocean to table” menu and without question the best views in Perth.